Email Embarassment

Raise your hand if you’ve ever sent out a marketing email , only to realize after clicking ‘send’ that your email’s main call-to-action contained a broken link. What a waste, right? And talk about embarrassment … Now how many of you did I actually get to raise your hand? 😉

Yes, silly mistakes happen — more easily than you might think. After all, we may be savvy marketers, but we’re still only human. So how can you prevent those silly mistakes from bleeding into your email campaigns? Enter the mighty test send! Most email service providers, including HubSpot’s own email tool , allow you to send a test email for review before you send the real email out to your list of email contacts. So if you’re not leveraging these test sends to proof your email messages before they go out, you’re just asking for the scenario we highlighted above.

I must admit that I have made some of the mistakes listed in this particular blog post and have suffered email embarrassment.

Here are some of the mistakes – read the article to find the rest and how to fix them.

1) Broken Links

2) Forgotten Links

3) Broken Social Media Sharing Buttons

4) Spelling/Grammatical Errors

5) Distorted Images

6) Wonky Formatting

7) Color Issues ….

May you no longer suffer from email embarrassment.

Fran Watson

About Fran Watson

Work from home Career Counsellor helping people with resumes, cover letters and interview tips. Recently published an e-book on Resumes and Cover Letters That Work (www.franwatson.ca). Member of Toastmasters and life-long learner.
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