Becoming An Entrepreneur

Becoming An Entrepreneur

So you want to become an entrepreneur.  Why?  Do you think that you will be able to work less than you do at your JOB?  Do you think that you will make tons of money, because after all that’s what you see online – all those pictures of people with big houses and fancy cars?  Is it real?  Well, some of it might be, but becoming an entrepreneur takes work.  Fear often keeps us rooted to a career that we can’t stand.

For you to have the courage and desire in you to succeed as an entrepreneur is a unique and exciting thing. Not many people have the guts to leave the corporate world and make something of themselves on their own – much less online.

That may be because it’s a viable business opportunity that very few people understand. They know there are websites online and they see people making money, but they have no idea how to get from step A to step B.

It doesn’t matter what your reasons are for pursuing this path. Maybe you are out of work and looking for a job in an economy that has none to offer. Perhaps you’re a stay at home parent who would like to contribute to the household finances. Or maybe you’re retired but just not yet ready to quit being productive!

One thing is for sure. That old saying, “If you fail to plan, plan to fail” is true.

So that’s what you’re going to start with – the planning elements that go into building a business like this.

Shiny New Object Syndrome

Have you heard this term before?  The shiny new object syndrome is like a ferocious beast that chases all new work at home entrepreneurs. It feeds off of your desire to be making money FAST and EASY and it’s something you don’t want to become addicted to.

You may start off with this very eBook that you’re reading now – and then later today someone in a forum mentions that they made $1,019 in just 24 hours with XYZ info product.

Before you know it, your eyes glisten, your mouth waters, and the shiny new object syndrome has taken root.  You’ve whipped out your credit card and ordered it – instantly becoming that much more in debt before ever implementing a single step from this guide.

You’re not alone if you’ve succumbed to this disease of mindset.

But you have to nip it in the bud before it gets out of control.

In most cases, the people suffering from this affliction don’t even take action on a regular basis. They simply buy, read, analyze and then buy the next shiny new object that gets in their line of sight.  In some cases they don’t even read or analyze their first product before succumbing to the lure of the next and their file folders begin to bulge with information just collecting data dust.

When you are online you’re going to be bombarded with new things that make your mouth water or your wallet itch. They will come from a myriad of places, such as:

· Forum posts where people you’re learning right alongside with rave about new products coming out.
· Email autoresponders from those you’ve signed up with – maybe for a freebie.
· Ads you see in sidebars on someone’s blog.
· Reviews you read from seemingly honest marketers.
· Google results as you go online to search for information about making money online.
· Word of mouth as you befriend others on the same journey.

However, there are just a few problems with the things I listed above.

With forums, you need to know that not all posts are created equal. There’s a lot of the “buddy system” roaming around online. This is when a group of friends agrees to post for one another whenever they launch a new product.

They may call it a “mastermind group.” Not all mastermind groups are like this, but some are. So let’s say Bob has a new product about List Building. One of the people in his group, we’ll call him Joe, goes into a forum and posts a question such as, “Does anyone know where I can get a good list building product?”

Then the rest of the group goes in to post that they’re using Bob’s new product and it’s absolutely amazing!

What happens is YOU see a huge list of people who are excited about this product, but the sad thing is, it’s just a “you scratch my back, I’ll scratch yours” situation.  Maybe the product has merit, maybe not.

Are ALL posts like this shady and unseemly? Of course not! But how will you know? The best thing to do is to protect your wallet and let the reviews simmer for awhile. If general feedback in multiple places is that it’s good, then maybe give it a try, if it fits in with your identified niche.  Be selective.

With email autoresponders, you’re lured into a list with an amazing freebie. Maybe you bought the person’s product and it was fantastic. Unfortunately, what many marketers do to make money online is called “list swapping.”

This means they’ll promise to promote someone else’s product if the other person promises to promote for them. So Bob might agree to promote Joe’s product if Joe promotes to his list.  This is not necessarily a bad thing if you know, like and trust “Bob” and his judgement.

With ads that you see in sidebars, you have to be careful. You might be on the webpage of a trusted marketer and see an ad that recommends a new product. You go and buy it and it’s pure trash.  What you need to remember is that it could be just an AdSense ad that the blogger or site owner doesn’t personally endorse. If you’re wondering about it, always contact the site owner and ask if they are personally promoting the product or if it’s just an AdSense ad.

Sometimes you’re going to encounter a review for a product. You see it being promoted so you type into Google, “XYZ product name review.” A whole list of entries pops up and you read them – they’re all glowing testimonials about the benefits of the product.

That doesn’t mean it’s true. Some people are so desperate to make money online that they give a positive review to anything that’s released – especially items where they’ll make a nice 50% commission.

Look for signs that the reviewer actually implemented the product. Is the review simply stating facts that can be found on the sales page? If so, it probably means they haven’t personally looked it over.

Sometimes Google results can be tricky to new entrepreneurs. Let’s say you go online and type in “make money online” to the Google search engine. You may think that the first several results would be the most beneficial, since their sites are ranked first in the search engine.

But look closely on the upper left or right corner, you’ll see a tiny word that says, “Ads.” These people are paying for that position.

Lastly, you’re going to hear about products through word of mouth. If you have a friend online who you trust completely, then by all means go ahead and take their advice.

But if you’re at a seminar and there’s a buzz going around about a new guru’s product, be careful that you’re not just listening to a bunch of people kissing up to someone who has gained a bit of celebrity in this small circle.

If you are still thinking about pursuing a career as an entrepreneur, there are many who have gone before you successfully.  Don’t give up your dream, but plan carefully.

To your success

Fran Watson

P.S.  click here for your copy of  Your Work at Home Business Planner

About Fran Watson

Work from home Career Counsellor helping people with resumes, cover letters and interview tips. Recently published an e-book on Resumes and Cover Letters That Work (www.franwatson.ca). Member of Toastmasters and life-long learner.
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